WOSADO Yuetong participated in 618 for the first time and achieved great results, ranking first in Tmall’s false eyelashes category!
The 20-day Tmall 618 Mid-year Sale in 2021 has finally come to an end. On June 21, the cutting-edge eye makeup brand WOSADO Yuetong released its 618 battle report: "Tmall Business Advisor" data showed that from June 1st to June 20th, WOSADO Yuetong's GMV (total merchandise transaction volume) exceeded 12 million, achieving The sales volume of Tmall false eyelashes category is TOP1.
High-quality zero-glue lightweight false eyelashes dominate Tmall’s false eyelashes category
As early as the "2021 Tmall Beauty Awards" on April 14, WOSADO Yuetong won the "Highest Domestic Products" award with its outstanding sales results. This time, at the Tmall 618 Mid-year Ceremony, with its outstanding sales Product quality and strong innovation have been recognized by consumers and achieved outstanding results. Behind the success of WOSADO Yuetong is WOSADO Yuetong's continuous exploration and innovation of false eyelash technology.
It is understood that WOSADO Yuetong's zero-glue lightweight false eyelashes integrate technology and beauty. It has a total of 8 patented technologies at home and abroad, combined with self-developed ultra-precise segmented magnetic attraction. After hundreds of product development designs and After testing, we finally designed a patented product "zero-glue light false eyelashes" that is extremely malleable and can fit all types of female eye shapes. It has changed the shortcomings of traditional glue-based false eyelashes such as allergies, poor comfort, and inconvenience to wear. ; Not only that, the wool material of WOSADO Yuetong zero-glue lightweight false eyelashes is made of DuPont kulex antibacterial artificial hair. The hair quality is better, less likely to breed bacteria, and can be reused for 90 days, making it safer and healthier. The high-quality WOSADO Yuetong has naturally gained more favor from consumers and has become the leading brand in the false eyelashes category of Tmall 618.
New products are launched with super surprise prices, attracting consumers to rush to buy
Tmall 618 is the most important e-commerce node of the year, and all merchants are making every effort to attract customers. WOSADO Yuetong also took this opportunity to launch new products, becoming a "secret weapon" to attract consumers.
It is understood that WOSADO Yuetong has been continuously increasing the research and development of new products. During this 618 event, WOSADO Yuetong launched three new half-month false eyelashes. The weight of these three eyelashes is reduced by half, and the soft magnetic sheets are lighter and thinner, making them more convenient to wear. The cool design style caters to the aesthetics of young people. With high-end quality and sweet and cool appearance, the new half-month disposable zero-glue lightweight false eyelashes quickly became a hot-selling item in the official flagship store of WOSADO Tmall as soon as it was released.
The official spokesperson strongly cultivates Generation Z consumer groups
During this year's 618, WOSADO Yuetong officially announced that Xiaohua Zhou, a new generation born after 1995, has also become the brand spokesperson and launched an eyelash beauty TVC, adding another "fire" to this 618 event.
The brand concept of WOSADO Yuetong is to "inject vitality and lead the trend while maintaining self-interest and constantly exploring fresh spaces of infinite reverie". As one of the hot post-95s, Zhou Ye is known for his youthful vitality, positivity, health and sunshine. The image has attracted many fans, and it can be said that it is highly consistent with the brand concept of WOSADO Yuetong. In the TVC, Zhou Ye, who is wearing WOSADO zero glue light false eyelashes, is sometimes cute and cute, sometimes cold and distant, attracting many fans to call her. Thanks to the strong support of the new generation of idols, the sales of WOSADO Yuetong Tmall official flagship store are also rising.
The outstanding results of Tmall's 618 mid-year sales make WOSADO Yuetong full of confidence in its future development. The person in charge of WOSADO Yuetong said that the 618 performance exceeded expectations, which also shows that the zero-glue lightweight false eyelashes have been recognized by more and more consumers. In 2021, WOSADO Yuetong will not only improve its online sales services, but will also focus on offline, opening a number of offline physical stores, with a layout of deeply cultivating the Beijing-Tianjin, Yangtze River Delta, and Pearl River Delta regions, and in the core business districts of first- and second-tier cities. All have stores. The opening of offline stores aims to bring consumers a better shopping experience and improve user education. Online and offline complement each other, allowing WOSADO Yuetong to better realize its brand mission and provide safer and healthier eyelash beauty solutions for beauty-loving women!
Cutting-edge beauty brand WOSADO Yuetong received tens of millions of dollars in Pre-A round financing and is committed to developing high-quality eye makeup products
[Lieyun.com Beijing] Report on February 5 (Text/Lv Xinyi)
According to Lieyun.com, Shenzhen Qianhai Magamei Technology Co., Ltd., which focuses on innovation in the field of eye makeup, recently received tens of millions of Pre-A rounds of financing from Moliang Capital and Fengwu Capital. This round of financing will be used for product research and development, team expansion, brand research and development, and offline store expansion.
Founder Arnold started his business in the United States in 2015. The first batch of products sold out and were very popular in the American market. Since then, Arnold has devoted himself to this industry and continuously optimized products. Various shortcomings of the first-generation products and huge market opportunities were also discovered.
Arnold told Lieyun.com that there is no unified standard in the false eyelashes market, and the only ways to wear them are gluing and planting. The chemical components in the glue used to glue eyelashes affect hair follicles and can easily cause allergies. However, false eyelash transplantation can only last for 3 days, and you cannot switch makeup at will in a short period of time. And when the transplanted eyelashes fall off, they will cause their own eyelashes to fall off.
In response to this consumer pain point, Arnold has been continuously optimizing and improving soft magnetic false eyelashes since 2015, and established Magame Technology in August 2017. With the brand vision of a free and comfortable female lifestyle, it is committed to Develop high-quality eye makeup products to help women avoid eye damage caused by false eyelash glue and eyelash transplants. At present, Magame Technology has two major brands, the LAFABS brand, which has entered the high-end user market in North America, and the eye makeup brand WOSADO, which has entered the Asia-Pacific market.
A beauty company integrating production, sales and research
In 2017, when Arnold was a sophomore in college in the United States, he keenly sensed the surging market demand for false eyelashes in the North American and Japanese markets, and began to look for partners to build a company. He started his own business while going to school. While completing his studies, he was highly involved in the company's operations and product research and development.
A year later, Arnold came to Japan as an exchange student. This year he has been researching the beauty market in Japan.
While in Japan, Arnold conducted market research and found that many women have begun to abandon the eyelash beauty treatment plan of eyelash transplantation. Because eyelash transplantation is not good for your health, it is also inconvenient to change your makeup at will. Arnold believes that Japan, as the vane of Asia’s beauty industry, is worthy of reference for its beauty development.
Since then, Arnold has been committed to developing eyelash beauty solutions suitable for Asian women's eye shapes. We found Mr. Tetsuya Nakatsuka, a Japanese magnetic material expert, to cooperate in the development. After hundreds of product development designs and tests, we finally launched soft magnetic false eyelashes and other eye makeup products suitable for Asian women's eye shapes, and obtained 8 international patents. .
Yuetong's soft magnetic false eyelashes are all produced in dust-free workshops, completely eliminating allergies. Subverting the traditional way of wearing false eyelashes, it is safer and easier to operate than adhesive false eyelashes.
When we first explored the supply chain, there was no mature equipment for producing soft magnetic false eyelashes on the domestic market. The production cycle abroad is very long, often requiring a wait of three to four months. However, beauty products are an industry that updates very quickly and cannot afford to wait for a long time. So in 2018, Arnold chose to build his own supply chain and develop his own equipment. After the equipment was developed, the production cycle was shortened to about ten days, which can ensure product diversification and maintain popularity.
Both the product side and the R&D side have been solved, but soft magnetic false eyelashes are an emerging product concept, so user education is crucial.
In terms of marketing, Yuetong chooses to cooperate with KOL and guide customers to use it through the effect of KOL. In the user reviews of Yuetong, many users said that after trying it, they found it much simpler than adhesive false eyelashes. During the epidemic, Yuetong still maintained sales of 400,000 sets, which is enough to prove that more and more people choose to use soft magnetic false eyelashes.
After the products matured, starting from Q3 of 2020, Magamei further expanded its product matrix, focusing on eye beauty and developed eyelash growth serum, eye shadow, eyeliner, etc., and began to cooperate with eye shape algorithm companies, combined with AI technology, and accumulated Global female eye shape data to create more personalized and localized female eye makeup products for different markets.
It is worth mentioning that LAFABS, another brand in the Magame brand portfolio that focuses on the North American market, has been operating in the United States since 2018 and has been online on Amazon, Walmart online mall, SHOPHQ TV shopping and other e-commerce platforms. Next, it has entered well-known channels such as Sephora and ULTA Beauty.
The industry is developing at the right time
In 2020, Perfect Diary was successfully listed, and the first domestic beauty brand was born.
Taking a closer look at the brand development in recent years, it is not difficult to find that it is not just Perfect Diary that has been born, but thousands of new domestic brands. Among them, domestic beauty brands are emerging one after another, and their rise is now taking place.
According to the "2021-2024 China Beauty Industry Market Research and Development Prospects Forecast Report" released by Ruijian Industry Research Institute, the total output value of the global beauty market has reached 260 billion euros in 2016, and the global cosmetics market has reached 260 billion euros in 2017. The annual value was US$532 billion and is expected to grow to US$863 billion in 2024. In 2017, the market size of China's beauty industry reached 358.14 billion yuan, a year-on-year increase of more than 7%. In the first half of 2019, retail sales of cosmetics alone reached 146.2 billion yuan, an increase of 13.2%.
Domestic beauty brands are developing rapidly, and it is the best time for Magame to enter the market.
It is reported that WOSADO Yuetong Online operates and sells online on major platforms such as Tmall, JD.com, Xiaohongshu, Douyin and WeChat Youzan Mall. In terms of offline layout, the brand will open no less than 50 self-operated stores in tier 1-3 cities in China in 2021.
According to Lieyun.com, the Magame Technology team currently has 36 employees, and the core team comes from industries such as international beauty, luxury goods, and investment banking.
WOSADO Yuetong appeared at the Tmall Beauty Awards and won the "Highest Luxury Domestic Product" award
The 2021 Tmall Beauty Awards were unveiled in Shanghai on April 13. This beauty event brings together the most prestigious and popular beauty brands on the platform. As a cutting-edge domestic brand, Wosado stood out and won the "Highest Luxury Domestic Product" award.
The pink packaging caters to the aesthetics of Generation Z, the brand tone is young and energetic, it promotes the concept of healthy and comfortable beauty, and maintains the high-end quality of the product. As an emerging domestic brand, WOSADO Yuetong emerged in response to the trend driven by the times, and its breakthroughs are traceable.
New domestic products usher in a golden age
In recent years, the industry surrounding appearance has been growing, the track is very hot, capital continues to hit new highs, leading new outlets and new trends. The vigorous development of domestic cosmetics is inseparable from the right time, place and people. The right time means that national strength is increasing and GDP per capita continues to grow, driving the development of the consumer goods industry. Geographical location refers to the improvement of infrastructure and digitally managed supply chain, which makes the brand full of stamina and strong production capacity to meet market demand and supply. As for people and people, the reason is that the main consumers are changing. Generation Z, born in 1995 and 2000, is leading the consumer trend, and their consumption preferences continue to influence emerging categories. Generation Z, who grew up in the new era, are full of national self-confidence, which has contributed to the growth of a large number of domestic brands and the emergence of new categories. With the right time, right place and right people, domestic cosmetics brands are taking advantage of the trend to grow. The next 10 years will be a golden era for new brands.
Take advantage of the trend and gain the favor of capital
WOSADO Yuetong, the brand was established in 2017. As a young and cutting-edge domestic brand, it is full of momentum. In just a few years, it has led the "eyelashes" category. As a new category, "soft magnetic eyelashes" integrate technology and beauty, integrating the eyelash market and allowing the false eyelash market to abandon "eyelash glue".
Different from the mixed false eyelashes on the market in the past, they cannot support the "appearance". Wosado Yuetong's soft magnetic false eyelashes have 8 international patents. The eyelashes are made with sophisticated craftsmanship and the packaging is pink and elegant. It caters to the aesthetics of Generation Z. It has a young and lively tone and is deeply loved by urban women.
This novel way of wearing eyelashes has quickly been recommended by a large number of well-known bloggers at home and abroad and captured a large amount of traffic. In addition, WOSADO Yuetong has a complete supply chain system and built its own factory in Dongguan, with strong production capacity to adapt to market demand. During the 2020 epidemic, Wosado Yuetong grew against the trend and became a dark horse in sales. Therefore, WOSADO Yuetong also quickly gained the favor of capital. It is reported that Yuetong has received tens of millions in financing, led by Moliang Capital and followed by Fengwu Capital.
Soft magnetic false eyelashes eliminate "eyelash glue". Women who like to apply false eyelashes know that eyelash glue is not a good thing. If not used properly, it can easily irritate the eyes, and sensitive people can easily develop allergies or even eye diseases. Yuetong adopts segmented magnetic suction technology, and the eyelash hair is of excellent quality. The wool material is made of DuPont antibacterial artificial hair, which is not easy to breed bacteria and can be reused for 90 days. Soft magnetic false eyelashes make eye makeup easy and easy to apply with just one click. Makeup removal is easier, no need to use a lot of makeup remover products, just pull it off and it will be removed instantly. Healthy, comfortable and convenient are the words to describe WOSADO Yuetong eyelash products. Moreover, WOSADO Yuetong’s ambition is not limited to eyelashes. More products related to eyelashes and eye makeup will emerge in the future. WOSADO's ambition is to build an international eye makeup brand across the entire eye makeup category.
The eyes are the windows to the soul, and eye makeup is the most important part of makeup. The beauty care of exquisite women includes not only eyeliner and eyeshadow, but also eyelashes. Wosado, a new domestic brand, is producing branded and international high-end eyelashes, entering the field of eye makeup, detonating the domestic market and radiating overseas markets. Winning an award at the Tmall Beauty Awards is just the beginning for WOSADO Yuetong. There is still a long-term path to be laid out in the future. Following the general trend, WOSADO Yuetong will surely ride the wind and waves and reach new heights.